Create an Online Presence Using Google

In the past, if you wanted a consumer to be able to find your business, you created a listing in the yellow pages. Today, the yellow pages just don't cut it. If a consumer is looking for a business to provide them with a service or product, instead of turning to the phone book, they immediately turn to Google.  As a one-stop shop for immediate knowledge, entertainment, and business listings, Google literally runs the internet.  In fact, the success of a webpage as a marketing tool is primarily dependent on whether or not it will show up in a simple Google search. 

No matter if you are the owner of a retail store, an online boutique, manufacturing company, or non-profit organization, if you are looking for a way to make your webpage more successful, you need an online footprint.  In order to create an online footprint, you will need to know how to leverage Google and all of its intricacies. In this brief article, you will receive the basic knowledge to do just that. 


Create a Social Media Presence

If Google is king of the internet, social media is queen. In order to have a solid online footprint, you must have social media sites for your business. Visit Facebook, Instagram, Twitter, and LinkedIn today to create profiles for your business. Then, create a marketing plan to use them. Completing both of these steps will boost your online presence immensely.


Claim Your Listing on Google

The most basic thing you can do to start creating an online footprint for your business is to claim your business listing on Google. Much like the yellow pages, every business has the opportunity to have a listing on Google. The best part is, claiming your listing on Google is simple and painless. All you need to do is follow these steps.

Go to www.google.com/business

Choose “Start Now”.

Follow the simple steps to claim or create your business on Google.

Once you have claimed your business listing on Google, you have completed the first step in creating a solid online footprint and are well on your way to online marketing success.


Put The Effort Into SEO

SEO, or Search Engine Optimization, is slightly more complicated than claiming your Google Business Listing. However, it is worth every minute of effort you put into it.  If you are looking for one simple way to start implementing SEO, make sure that your website is mobile-friendly.  This includes making sure it is easy to read on a phone and all of your contact information is clickable. You can find a test to check how mobile-friendly your website is Here.

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