In war, shock and awe is a tactic used by military strengths to stun the enemy and take power. Typically the shock and awe tactic includes large, fiery displays that make the maneuver impossible to miss. And, yes, shock and awe marketing should work much the same way. Wherever the campaign shows up, whether it be via inbox, billboard, or sales package, it should not be missed.
Creating a shock and awe package for your sales leads is a great way to get noticed. Especially if you have faced difficulty in converting leads. No matter what industry you work in, there is a few effects every shock and awe package should have in order to be successful.
Everyone who receives your sales package should want to open it immediately. Use bright colors, bold lettering, or even a catchy saying on the front to entice the recipient.
Once your sales package has been opened, your potential client gets all of the information they need inside. And, including a personal letter from the salesperson or owner of the business is the perfect way to do that. Make sure that the letter includes details on what you are offering and answers to all of the most common questions.
Finally, wrap the package up with a guarantee. A guarantee means that there is no reason for fear. So, give your potential client a reason to call you back, send you an email, or seal the deal.