The Value of Marketing Oil Wells

Have you ever heard the saying, "don't put all of your eggs in one basket"? The meaning is clear: if you put all of your eggs in one basket, then drop the basket, you won't have any more eggs. Whether you are familiar with the saying or not, it definitely applies in sales. In order to be successful, you have to have clients coming in, ready to purchase products or services from many different sources. If you don't, your potential to fail is greater.

No matter where your leads are coming from, you want a decent amount of those leads to feel effortless, much like an oil well. At times, certain lead generating techniques feel like a lot of work, but oil wells should not. For example, bringing leads in through social media includes scheduling posts, replying to comments, and analyzing data. Although social media might bring in leads, they are not effortless.

On the other hand, a lead referral such as a billboard or Google Ad requires virtually no work at all. The only work that it takes is the initial implementation. Other than that, the leads are effortless. In order to have a truly successful lead generation, you need 1-3 of these "oil wells" feeding you leads that you can rely on.